Gap didn't set up a merch table at Coachella this year. They built a Hoodie House. Customization stations. Daily limited drops. $100 hoodies you could only get at the festival. The kind of experience that gets 1.3K likes on Threads and turns attendees into brand evangelists. This isn't just a clever activation. It's a signal of where smart brands are investing in 2026: experiential marketing that creates moments people actually want to participate in, share, and remember. Aft

B Corporation Event at Prose HQ You've seen the logo. Maybe on a bottle of olive oil, a skincare brand, or a bag of coffee. That small black and white B Corp certification badge. You've probably wondered: what does it actually mean — and is it worth pursuing for your brand? The answer is more relevant right now than it's ever been. First, What Is B Corp Certification? B Lab is the global nonprofit behind Certified B Corporations — a community of businesses that meet verified

Most brands are sitting on a goldmine of customer intelligence and don't even know it. I'm talking about location data—the physical places your customers visit, when they visit them, how often they return, and what patterns emerge from their real-world behavior. Not hypothetical personas or demographic assumptions. Actual behavioral data that reveals how people move through the world and make purchase decisions. After 20 years in media strategy and planning, I can tell you th