It's the question I get more than any other. How much should I spend on advertising? Sometimes it comes out quieter. Do I really need to spend on advertising at all? Here's the short answer. Yes. And probably more than you think. If you're a growing consumer brand, plan on spending 20% of your revenue or more on advertising once you start to scale. Where that money goes matters just as much as how much you spend. Let's walk through both. How Much Should You Spend on Advertisi

If you had $5 million to invest, would you put every dollar into one stock? Probably not. You'd hire a Wealth Manager or Financial Advisor. Why? Because a Wealth Manager or Financial Advisor doesn’t just buy investments. They take the time to understand your goals, assess your risk, build a diversified portfolio, monitor market conditions, rebalance investments, and continually look for opportunities to make your money work harder. Their job isn’t merely to buy stocks. Their

At some point in the last few years, the best consumer brands stopped running campaigns. They began building atmospheres. You felt it before you could name it. Rhode made you want to slow down and glow. Liquid Death made you feel like a rebel for drinking water. Stanley made a thermos a personality trait. None of that happened because of a media plan. It happened because those brands understood something that most CPG, beauty, and wellness brands are still catching up to: a v