B Corporation Event at Prose HQ You've seen the logo. Maybe on a bottle of olive oil, a skincare brand, or a bag of coffee. That small black and white B Corp certification badge. You've probably wondered: what does it actually mean — and is it worth pursuing for your brand? The answer is more relevant right now than it's ever been. First, What Is B Corp Certification? B Lab is the global nonprofit behind Certified B Corporations — a community of businesses that meet verified

Most brands are sitting on a goldmine of customer intelligence and don't even know it. I'm talking about location data—the physical places your customers visit, when they visit them, how often they return, and what patterns emerge from their real-world behavior. Not hypothetical personas or demographic assumptions. Actual behavioral data that reveals how people move through the world and make purchase decisions. After 20 years in media strategy and planning, I can tell you th

For decades, brands have treated product sampling as a scrappy little tactic. A table at a trade show. A packet stapled to a magazine. A bin of mini shampoos at a hotel checkout. Cute. Memorable. But not exactly a strategy. That thinking is officially outdated. In 2026, sampling is one of the most powerful, measurable, and scalable media investments a brand can make — and the brands who recognize that first are building advantages their competitors won't be able to catch up