The CPG industry is booming — but 85% of new brands don't make it past year two. Here's what the data tells us about why emerging brands succeed or fail, and what it takes to break through. The CPG industry is one of the most exciting — and most unforgiving — places to launch a brand right now. The global CPG market is currently valued at approximately $2.3 trillion, growing at a rate exceeding 4% annually, and is projected to reach somewhere between $2.8 and $3.4 trillion by

We've all heard the nightmare stories. Private equity swoops in, strips a beloved brand for parts, slashes marketing budgets, and rides off into the sunset with a profit while the company crumbles. It's a narrative that's become almost clichéd in business circles. But here's the thing: after working with dozens of PE-backed brands over the past decade, I've learned the reality is far more nuanced than the headlines suggest. The Other Side of the Private Equity Story Yes, priv

Reddit has quietly become the internet's shopping mall, news desk, and product research lab all rolled into one platform. If you're a business owner, marketer, or consumer trying to understand where online commerce is headed, Reddit's transformation into a dominant force affects how you buy, sell, and discover products. We break down Reddit's massive shift from discussion forum to e-commerce powerhouse. We'll explore how Reddit's community-driven product recommendations now i